My book's gone up... in price

It seems that TV Cream Toys is now retailing at the recommended price of £12.99, a hike of three quid since it first hit the pre-order shelves of Amazon and the like, which also has the side-effect of bringing it into line with the previous TV Cream Anatomy Of Film release. Well done everyone who already bought their copy for £6.97, thus saving almost 50% off the RRP. Now go out and buy another one to celebrate.

This increase either means that my book is now coming out in hard cover, or that the printing costs were too much for the publisher to bear, or my royalty has gone up. I bet I know which one it is.